"This is the closest thing to something smelling like bacon (that isn't bacon) I've experienced. The colour was a bit off-putting, but when I ignored that, I was really impressed. Obviously it doesn't taste exactly like bacon but the smokiness, and flavour is close - and really enjoyable. The texture is also good, with no stringy fat, which suits me! I loved it in a brown baguette with lashings of ketchup for breakfast. As someone who is striving to eat less meat, this does appeal - but there's another part of me that feels if you want a bacon sandwich, have a bacon sandwich."