Royal Caribbean Cruises has appointed Thinkerbell to its creative and PR accounts, following a competitive pitch process.

The brand has previously worked with agencies including Hulsbosch, White Grey, and Frank PR.

Thinkerbell's new remit includes the marketing strategy and creative for Royal Caribbean International and public relations for Royal Caribbean, Celebrity Cruises and Azamara.

'Royal Caribbean Cruises is the latest in a list of new clients for Thinkerbell. In August, it was appointed to the creative roster for Lion Beer, and has recently won the creative account for Seafolly. In June, Thinkerbell won the combined media and creative account for tourism group Journey Beyond.

Solidifying its position as a full-service agency, Thinkerbell won the public relations account for IAG - the parent company for brands including NRMA and CGU - in May. The agency subsequently hired Cath King to lead its PR arm.

Kathryn Valk, director of marketing and PR at RCL Cruises, said in a statement: "Australians love cruising and we want more travellers to make our incredible ships part of their annual holidays. Our brands share a common passion for thoughtful innovation, inspiring us to go beyond what's possible for our guests. The Thinkerbell team has that same creative spirit, beautifully grounded in strong strategic marketing insight, and just as importantly, are the kind of passionate people we want to work with."

Margie Reid, Thinkerbell managing partner, said: "We are thrilled to be working with Royal Caribbean across strategy, creative and PR. We look forward to building on the momentum the brands already have in this market. It's a great appointment for the Thinkerbell Sydney team, and we can't wait to get cracking."

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